Día de los Reyes Tradition Brings Crowds to Arandas Bakery in Houston

Día de los Reyes, or Three Kings Day, was celebrated Monday with Rosca de Reyes, a sweet bread symbolizing the journey of the Wise Men. Houston’s Arandas Bakery played a central role in the festivities, selling thousands of Roscas.

Ivy Lopez

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Ivy Lopez

Published 

Jan 7, 2025

 Día de los Reyes Tradition Brings Crowds to Arandas Bakery in Houston

Monday was Día de los Reyes, also known as "Three Kings Day." This is a significant holiday for Hispanics, and they enjoy it by getting together with their families and sharing Rosca de Reyes, a sweet bread that represents the journey of the Three Wise Men.

For 30 years, Arandas Bakery in Houston has been the center of the party. This year, the bakery planned to sell more than 7,000 Roscas at its site on Beechnut Street and 30,000 across all of its Houston locations.

A co-owner named Ricardo Hernandez said, "It's a beautiful tradition." "We celebrate with a bang."

On Monday, hundreds of people stood in line. Katherine Gutierrez was one of them, and she bought three Roscas for her big family to share. She said, "It's been a tradition for a long time." "Everybody comes over to my grandma's house."

Jose Guerrero is another regular customer who said he has bought Roscas from Arandas Bakery for 14 to 15 years. His favorite thing about Día de los Reyes is getting together with his family to celebrate.

Each Rosca has a picture of Baby Jesus hidden inside it. The person whose slice has the figure in it has to throw a party for Candlemas Day on February 2.

Roscas are made with great care; from making the dough to packing them, the whole process takes six hours. The custom of Rosca de Reyes comes from France and Spain in the 1400s. It was brought to Mexico in the 1500s.

Monday's celebrations show how vital community, culture, and beloved customs are.

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